The Usual Digital Scroll
My day usually starts and ends with a screen. It's a common routine for most of us now. For this post, I thought about my own digital media habits and here is what a typical day looks like for me.
My Most Visited Sites
My most used apps are pretty straightforward. I start with my email for any SNHU updates. I check Google News for headlines, mostly in tech and business.
During the day, I am on Brightspace for classwork. I also spend time on Behance. It is a portfolio website for designers and other creatives. I get a lot of branding and web design ideas there. In the evening, I usually watch YouTube. I follow channels that break down ad campaigns or discuss design theory. Spotify is almost always on in the background while I work.
Positive and Negative Reactions
My reactions to digital media depend on the user experience. My reaction to a site like Behance is very positive. The layout is clean. The purpose is clear. I go there for inspiration and I find it easily. It respects the user's time.
My reaction to some news websites is negative. They are often cluttered with pop-up ads. The autoplay videos are distracting. It feels like the user's experience is an afterthought. A brand's promise of providing information is broken by a frustrating design.
Digital Media in Marketing Today
I notice that marketing today is less about interrupting people. It is more about providing value. The brands I admire do not just run ads at you, they create useful content. A company might have a blog that solves a problem for its customers or a YouTube channel that teaches them something new. This approach builds trust. It makes the brand a resource, not just a seller.
I also notice that brands have different personalities on different platforms. Their LinkedIn voice is not the same as their Instagram voice. Good branding today requires being adaptable and the message has to fit the medium.
Digital media is a huge part of my day and it is interesting to analyze it from a marketing perspective. You start to see the strategy behind everything you scroll past.