Ever jump in the car without knowing where you're going? You might end up somewhere interesting, but probably not where you needed to be, and you definitely wasted gas getting there. Marketing without clear goals, or "marketing objectives," is kind of the same deal. You'

Marketing works best when you really know who you're talking to. It's like having a conversation – you wouldn't talk to your grandma the same way you talk to your best friend, right? The same goes for your customers. If you don't understand

Brands need to find a place in consumers' minds. That's positioning. If you do it well, people will like your brand and might even pay a bit more for it. Coca-Cola is a good example, though they did mess up once. Let's look at how

I believe that the "Brand Life Cycle," that little curve we learn in Marketing, is often more myth than reality. Sure, brands evolve, but it's rarely a predictable, linear progression. Let's look at three big names, Celsius, Peloton, and Coca-Cola, and see what'

Brand rivalries are super common. Think about brands like Coke and Pepsi. They're always trying to stand out. Usually, it's by saying why their brand is better than the other. Like, they point out what's wrong with the competitor. But I've been

Hello! I recently purchased a baby high chair from IKEA after reading countless reviews on Reddit. I believe that this experience showed the company’s ability to identify market segments and tailor strategies that resonate with different customer needs. I will explain below: Market Segments and IKEA’s Segmentation Strategies

Before we get into the details, I want to share why this project has me excited. I’ve always been drawn to smart home tech and the way it simplifies life (who wouldn’t want their house to practically run itself, right?). So, the concept of a Smart Air Freshener

"There's a way to do it better. Find it. -Thomas Edison “The robotic arm will be the sole topic of this investigation...” -M.E. Moran, Journal of Robotic Surgery, 2007 Why P&G? When I considered the companies for this project, Procter & Gamble (P&