Lee Kelly

Project Summary This case study outlines the digital advertising strategy developed and executed for The Crypto Merchant, a B2B and e-commerce client. The primary objective was to scale revenue and increase market share in a competitive niche. By spearheading a targeted digital advertising initiative, we successfully increased total sales by

A Shift Toward Behavioral Systems Marketing practice is increasingly incorporating elements of game design into non-game contexts, a strategy known as gamification. This approach moves beyond traditional messaging to structure consumer interactions as systems with goals, rules, and feedback loops. The objective is to leverage established principles of behavioral science

Our recent module got me thinking about the idea of "influencers." Do I follow any? The short answer is yes, but I'm very selective. Reading the research on what makes an influencer effective made me realize that the people I follow all have a few things

The Challenge of E-commerce Engagement In the fast-paced world of e-commerce, especially for a refurbished tech platform like Raasta Deals, engaging customers effectively at every touchpoint is crucial. The challenge lies in converting interest into sales, reducing lost opportunities, and building long-term loyalty – all while communicating the unique value of

The Unseen Challenge of Pallet Liquidation The wholesale pallet liquidation industry thrives on opportunity, but it's riddled with uncertainty. Resellers often gamble on the value of unsorted pallets, leading to unpredictable profits and significant risk. The core problem? A lack of real-time, accurate data for valuing diverse inventory.

Market Research Brief for Procter & Gamble’s Smart Air Freshener Overview: SWOT Analysis Strengths Procter & Gamble (P&G) is a strong force in the market, known worldwide for its innovative products and strong brand identity. Their long-standing reputation for delivering quality, sustainability, and trust provides a solid

Product “healthy” carob (chocolate substitute) bars Persona Sarah, 32 DEMOGRAPHICS Location: The persona lives in a mid-sized single-family home in a suburban neighborhood Marital Status: The persona is married with no children Occupation and Income: The persona's occupation is Marketing Manager. Their income level is upper-middle class ($100,